In addition to this blog, we'll be adding links to helful articles, presentations and resources.

How to Use Performance Marketing to Fill the Hiring Gap in Senior Living

Photo by Nathan Dumlao on Unsplash Digital advertising isn't just for sales and marketing teams anymore—hiring managers must use digital...

Three Ways to Avoid Survivorship Bias in Senior Living Marketing.

Over my 30+ years in marketing, I’ve always been obsessed with trying to answer John Wanamaker's age-old question, "half the money I...

How to Escape the Lead Gen Trap in Senior Care Marketing

By 2030, over 77 million people in the US will be over 65 years old. Demand for #senior housing, #homecare, and #agetech solutions will...

An oldie, but goodie!

The Longevity Economy Is Challenging The Investment Thesis Of Senior Housing & Every Other Industry Not only do senior housing offerings...

A hopeful model for the future of aging!

Today, the words "nursing and home," strike fear in the hearts of elders and the children who love them. What if the idea of a nursing...

Why so few older people featured in ads

Good advertising reflects culture. Great adverting shapes culture. Yet it’s not at all surprising that Madison Avenue has ignored or...