Over 25+ years, I've had the opportunity to study and market to 50+ consumers and adult caregivers from every angle across health insurance, Rx treatments, wellness products, and long-term care. I know how 50+ consumers think, feel, and act. Most importantly, I know what works and doesn’t work in marketing to them through deep experience in every media channel and in all disciplines. I have worked closely with CEOs, and CMOs at start-ups, growth companies, Fortune 100 marketers and billion-dollar brands including, Ancestry.com, Humana, Clover Health, eHealth Insurance, Pfizer, GSK, Gilead Sciences, Sanofi, and Bayer, among many others.
While I have a diverse background across many categories, I am personally drawn to the senior living category. Before founding Longevity Point Advisors in 2019, I was the Chief Marketing Officer at A Place for Mom. While there, I had the opportunity to do deep caregiver research, experiment with performance marketing acquisition in all channels, and set a foundation for lead nurture and CRM. Previously, I was a Partner in the launch of an elder care franchise where I got hands-on experience working directly with front-line care managers, families, and geriatric physicians. And my personal experience as the primary caregiver for own mom over a nine year period gave me a window into the challenges faced by families in the space. These experiences, along with current consulting in the category, have given me a unique perspective on marketing best practices from inside and outside the category.
Over my career, I've held leadership and client strategy positions in marketing communications agencies, consulting firms, and client-side organizations. My agency experience includes working for advertising, CRM, and digital marketing firms within the top three holding companies - Omnicom, WPP, and Interpublic Group. I've had the opportunity to successfully build my clients' businesses in virtually every B2C and B2B marketing discipline, including brand and product advertising, digital marketing, on- and offline performance marketing, CRM/lifecycle marketing, affiliate, and field marketing. I have led the transition from traditional marketing to digital channels at five major agencies and have helped countless clients cross the digital divide in their marketing organizations.
Today, I am sharing my marketing expertise with sales and marketing leaders across small- to mid-sized businesses focused on up-leveling their digital and multi-channel marketing capabilities to more effectively serve the unmet needs of caregivers and our aging population.