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With deep expertise in healthcare, senior living, and the 50+ consumer market, Robert is known for transforming marketing operations through CRM integration, paid media optimization, and AI-driven insights. He’s led initiatives spanning global enterprise marketing, new market launches, and data-driven marketing strategies that resonate with both Sales and Marketing leaders and C-suite stakeholders.

 

A trusted advisor to senior living providers and industry associations, Robert combines sharp analytical rigor with a strong ethical compass. On behalf of the American Seniors Housing Association, he’s currently championing a non-profit referral platform, whereyoulivematters.org, to bring transparency and trust back to how families discover care.

 

Robert is a frequent writer and speaker at major industry events, including SMASH and ASHA's Annual and Mid-Year meetings. He is the industry's foremost authority on online lead aggregators. When he’s not guiding operators or writing his DIY guide for families searching online, you’ll find Robert decoding the next big shift in Baby Boomer consumer behavior — or sailing on Sheleter Island Sound.