Throughout my career spanning more than 30 years, I have had the privilege to work with 55+ consumers and adult caregivers in various areas, including health insurance, Rx treatments, wellness products, and long-term care. I take pride in my ability to help clients drive tangible marketing ROI, which has been a cornerstone of my work across all of my clients, including:
Among the many sectors I've worked in, I have a personal affinity towards senior living. My time as Chief Marketing Officer at A Place for Mom allowed me to conduct one-of-a-kind research with caregivers, experiment with performance marketing in different channels and lay the foundation for lead nurture and CRM. In addition, my experience launching an elder care franchise and being a primary caregiver for my own mother have given me a unique perspective on the challenges faced by millions of families in need.
I have held leadership and client strategy roles in marketing agencies, consulting firms, and client-side organizations. My background includes working for advertising, CRM, and digital marketing firms within top holding companies such as Omnicom, WPP, and Interpublic Group. I have expertise in virtually every B2C and B2B marketing discipline, including brand and product advertising, digital marketing, performance marketing, CRM, affiliate, and field marketing. Over the years, I have been fortunate to help numerous clients make the transition from traditional to digital marketing, and I continue to do so to this day.
Today, my focus is on sharing my marketing expertise with sales and marketing leaders of small- to mid-sized businesses as they seek to improve their digital and full-stack marketing capabilities to better serve the needs of caregivers and our aging population.