Data-driven Marketing | Longevity Point

Build Smarter: Data Driven Marketing

In today’s competitive senior living market, marketing leaders are under pressure to demonstrate clear ROI and justify budget allocations.With digital channels accounting for 35% to 65% of new move-in revenue, it’s essential to leverage data-driven strategies to optimize performance and gain business control.

At Longevity Point Advisors, we empower senior living operators to:

Justify Marketing Investments: Build compelling cases for enhancing internal capabilities or partnering with external agencies.
Align Stakeholders: Gain consensus across executive teams and finance departments by presenting data-backed strategies
Implement Performance Metrics: Develop dashboards, set milestones, and create roadmaps to track and achieve marketing goals.
Select the Right Partners: Assess and choose the most suitable martech vendors and agency partners to meet your unique needs.

We specialize in helping senior living operators build data-driven marketing strategies that enhance performance and provide greater business control. Our expertise encompasses justifying marketing investments, aligning stakeholders, implementing performance metrics, and selecting the right partners to drive sustainable growth.

Book a Growth Call to discuss how we can support your marketing transformation.

Agency Partner Search

Selecting the right marketing agency is a

pivotal decision that can significantly impact your

organization’s success. However, the process is often time-consuming and fraught with risks, especially for busy sales and marketing leaders. Managing the search internally can divert attention from core business activities and may lead to prolonged engagements with underperforming agencies.

At Longevity Point Advisors, we bring over 30 years of experience in agency leadership and client consultancy to streamline this process for you. Our comprehensive approach includes identifying your specific needs, curating a list of suitable agencies, facilitating the evaluation process, and assisting with contract negotiations and onboarding. By leveraging our expertise, you can make informed decisions swiftly, ensuring a productive and enduring agency partnership that aligns with your business objectives.