How to Escape the Lead Gen Trap in Senior Care Marketing
By 2030, over 77 million people in the US will be over 65 years old. Demand for #senior housing, #homecare, and #agetech solutions will create industry tailwinds for a long time to come. But, one of the biggest challenges for existing players will be the realization that "What Got You Here Won't Get You There,” to borrow on Marshall Goldsmith's excellent book. The fact is, while demand is sure to rise, it will come from the Boomers segment that, like it or not, has redefined