Three Ways to Avoid Survivorship Bias in Senior Living Marketing.
Over my 30+ years in marketing, I’ve always been obsessed with trying to answer John Wanamaker's age-old question, "half the money I spend on advertising is wasted; the trouble is I don't know which half.” In the digital world, there are plenty of tools available to help you identify and isolate ideal targets on- and offline as a way of cutting wasted spending. But since you only convert 2-3% of website visitors, it is a real challenge to understand who the other 98% of non-